WHO WE ARE
We are creative people
First and foremost, we are creative people and problem solvers. We are a creative collective of storytellers, imagery makers, designers, writers, and strategists by trade all the while remaining fashionistas, beauty artists, and luxury enthusiasts at heart. We are business owners and go-getters that have incredible style and passion for everything we do.
Empowering fashion and beauty brands
Nouveau was founded on the purpose of empowering fashion and beauty companies to become successful luxury brands. Our vision is a world where fashion and beauty companies bring out the best in people. We are on a mission to be the premier branding agency for luxury fashion and beauty brands around the world. Luxury is a model with its own rules and discipline that speaks to our principles and values.
We believe in more style, less design.
Branding shouldn’t be complicated or over-designed. Great style can be achieved with the simplest design.
OUR VALUES AND PRINCIPLES
C R E A T I V I T Y
We value creative people and problem solvers that seek out innovative ideas with curiosity. We think outside of the box and we are not afraid to try something new. We challenge conventionality and create our own rules. We love breaking boundaries and bridging gaps.
S I M P L I C I T Y
Less is More.
We value simplicity and focus on what is important. Our method is thoughtful and intentional. Our process is simple and not overly complicated.
A E S T H E T I C S
Style is eternal.
We appreciate the beauty and sophistication of luxury design and timeless aesthetics. Although designs may change, style is eternal. We don’t over-design or follow trends.
Identity is more than just who you are. It is who you want to be and who you will become. You don’t need to stand out or fit in. You can just simply be. You can be part of your tribe and an individual all your own. You don’t need anybody’s permission on how to express yourself. Whichever way it may be, we are here to help you find that voice within so you can express it on your own terms and style. Style is identity made visible. It tells the world “this is me” without saying a word. It’s not about being noticed––it’s about being understood and remembered. It’s expressing something so complex as the human spirit, in the simplest way, with the smallest detail. Discover who you are. Become who you were always meant to be. Leave your mark. And whatever you do, make sure to do it with incredible style and passion.
MEET THE FOUNDER
C R E A T I V E D I R E C T O R & S T R A T E G I S T
Amarilis founded Nouveau Creative Agency after 15+ years of experience designing and building brands. With a background in multimedia and visual design, she’s worked both as an in-house creative and freelancer with top creative agencies, fashion, beauty, and lifestyle brands from NY to LA (L'Oréal, Hervé Léger, BCBGMAXAZRIA, Adriano Goldschmied). She always gives thanks to our Father in heaven and Lord and Savior, Jesus Christ.