DRIVE FOR SUCCESS
DISCOVERING THAT FIRE
For some, discovering their passion is not so obvious. I found asking these questions can help clarify what that passion might be:
What do you love?
What do you find exciting, inspiring, and motivating?
What do you like to do on your spare time?
What is your strength? What do people compliment you on the most?
What do you know the most? What advice do you give?
My passion has always been to be creative. If you’d ask my 10 year old self what I wanted to be when I grew up, I would say an animator. Although I dabbled with animation and had fun with stop-motion clay animations, I soon discovered I really didn’t have the patience for it. Neither was I an amazing illustrator. I was, however great at re-producing and drawing what I saw. So I would re-draw Disney characters in blown-up poster size and sell it to my 4th grade classmates for 50 cents a pop. Little did I know, that was the beginning of my love for entrepreneurship. On my spare time, I was always setting up my own little make-shift photoshoots, videos, and designing my own websites. That’s what I was good at. But what I noticed was that the subject matter was always fashion or beauty related. That was my passion. I grew up learning how to sew and design my own clothes watching my grandmother and my mother who were both seamstresses. I also played with my mother’s Mary Kay and Avon makeup kits. I designed my own clothing, did my own hair and makeup, and photographed it as if it was for a magazine editorial shoot. Looking back at some of those photos and videos are pretty embarrassing, but it showed I had potential. I was a very shy person, so fashion and beauty empowered me to break out of my shell and express my sense of style. It gave me a confident identity that I couldn’t otherwise express with words.
Once you’ve discovered your passion, starting an inspiration board, folder, or journal that captures the things you love can help get the creative juices flowing. I like printing out images to build a physical collage on a magnetic board, but Pinterest is a great digital alternative (and more eco-friendly). Before gathering visuals for my agency inspiration board, I wrote down some key words and phrases to guide my board:
Audience/ Niche: Fashion, Beauty, Lifestyle
Presence & Style: Elegant, High-Fashion, Minimalist
Personality: Sophisticated, Professional, Confident
Principles: Less is More, Quality over Quantity, Style is eternal
Don’t be afraid to look outside of visuals for inspiration: Music that moves you, a movie you’ve watched over 100 times, your favorite perfume or candle scent, an article or poem you read, or an amazing experience you had. It literally come from anywhere. But it can also be abstract and not so literal.
What inspires you? I’d love to hear about your story about finding your passion and any methods you used to define it. This is one of the steps in the brand discovery phase of my process for helping clients find their passion and vision. I hope you found this article helpful. Please let me know what you think in the comments below!